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Hong Kong Digital Entertainment Association

Established in 1999, the Hong Kong Digital Entertainment Association (HKDEA) is a non-profit making trade body and is dedicated to the betterment of the local digital entertainment industry. The association is based at The Hong Kong Polytechnic University (PolyU) and was initially supported through a grant by the Innovation Technology Commission of the HKSAR. HKDEA's missions are:

  • To promote technology development within the digital entertainment industry in order to create internationally competitive products;

  • To explore and develop new markets;

  • To eliminate the negative images associated with playing video games;

  • To discourage software piracy;

  • To facilitate communication and interaction between industries associated with digital entertainment, including toys, entertainment and video games.
  • Formed in 1999, the HKDEA was created during a time when there are relatively few local video games developers. As an ever-expanding industry that is still in the infant age, we believe that there are lots of opportunities for new start-ups, as well as existing developers to expand. The HKDEA was thus established to provide a mechanism upon which local developers could cooperate to ensure industry-wide prosperity.