Yellpage.com is a small size start-up in England. It was launched in February 2001.
It claims to have signed up more than 20,000 users and supplies ringtones and logos to websites for the BBC, Emap and Carlton. Yell is the directories division of British Telecom (BT). Yell alleged the use of the domain name Yellpage.com was a infringing the trademark owned by BT. Yellpage.com was demanded by Yell to stop using the domain name. Facing the allegation and in order to avoid huge expediture on a legal fight with the telecom giant, Yellphone.com has decided in April, 2001 to shift to use Splashmobile.com as the domain name of its business in 2 months' time.